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Projects to demonstrate how technology will revolutionise audience experiences | |
admin | |
2019-01-10 | |
发布年 | 2019 |
语种 | 英语 |
国家 | 英国 |
领域 | 气候变化 |
正文(英文) | 10/01/2019 ![]() ![]() A Virtual Reality headset in use at an event held to launch the demonstrator projects. The projects, which will be delivered by UK Research and Innovation (UKRI) and funded established with £18 million of government and industry funding, will bring globally-renowned storytellers and technology companies together to create a new generation of immersive experiences for audiences in the UK. Minister for Digital and the Creative Industries Margot James said: "The UK is home to some of the world's leading digital and creative talent. Through our modern Industrial Strategy and multi-million pound creative industries sector deal, we are bringing them together to give audiences a truly unique experience. "The growth of immersive technology has the power to transform the way in which we watch theatre, play games or go to the cinema, and these new projects will demonstrate how we can take people closer than ever before to the live action." Science and Innovation Minister Chris Skidmore said: “We are now in a new era of how we consume entertainment, and these projects announced today could see us walking with dinosaurs and experiencing being in the stands of major football matches from our own living rooms. ![]() Minister for Digital and the Creative Industries Margot James experiences the immersive technologies supported through the Audience of the Future programme. “We have an impressive reputation of producing outstanding sport, cultural institutions and visual entertainment. That is why, through our modern industrial Strategy, we are building on these strengths to make the areas even more accessible and enjoyable to people, whilst supporting high-skilled jobs across the UK.” UKRI Chief Executive, Professor Sir Mark Walport, said: “New technologies being pioneered in the UK, such as virtual and augmented reality, are fundamentally changing the way we participate in cultural experiences, from watching dramatic performances and visiting museums to playing video games. “Through investments such as the projects announced today, the government and UK Research and Innovation will support the creative industries to innovate in exciting ways that will deliver new experiences for audiences of the future with accompanying economic benefits.” The projects, supported with £12 million of government grant funding and £6 million from industry, are a key element of the Audience of the Future programme announced as part of the government’s Creative Industries Sector Deal. The winning projects are:
An additional demonstrator covering Moving Image will be announced very shortly. Please sign up to our weekly newsletter to keep up to date: Share: |
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来源平台 | UK Research and Innovation (Research Councils UK) |
文献类型 | 新闻 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/102891 |
专题 | 气候变化 |
推荐引用方式 GB/T 7714 | admin. Projects to demonstrate how technology will revolutionise audience experiences. 2019. |
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