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Robert Wallis / Panos

By Fred Pearce

GREENWASH is everywhere. In 2018, almost anything, it seems, can be painted “sustainable”.

Take snow-covered ski slopes in the deserts of the Persian Gulf. You might think they were a hard sell as a contribution to the greening of the planet. Just ask Ibrahim Al-Zu’bi, head of sustainability at Dubai-based shopping mall and leisure company Majid Al Futtaim, who delivered the keynote address at a conference on green development goals in Spain last month. He had to argue that the masterminds behind …

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