Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2018.05.012 |
The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments | |
Moons, Ingrid1; Barbarossa, Camilla2; De Pelsmacker, Patrick1 | |
2018-09-01 | |
发表期刊 | ECOLOGICAL ECONOMICS
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ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2018 |
卷号 | 151页码:151-161 |
文章类型 | Article |
语种 | 英语 |
国家 | Belgium; France |
英文摘要 | Microalgae-based food is a source of proteins that, in comparison to meat, offers significant environmental and health-related benefits. A successful market introduction largely depends on consumer acceptance of this food. The current study investigates the motivational drivers and barriers of the adoption of Spirulina (a specific type of micro-alga)-enhanced food. By means of two qualitative studies and a quantitative survey with 1325 Belgian participants, early adopter consumer segments of Spirulina-enhanced food are identified (sporting individuals, vegetarians and foodies), and compared with a contrast group (life enjoyers). The motivational drivers and barriers to the adoption of eco-friendly Spirulina-enhanced food across the identified consumer segments is assessed. The results show that health consciousness and the willingness to compromise on taste are major motivational drivers of the adoption intention for sporting individuals, vegetarians and foodies. Neophobia only has a negative effect on this adoption intention for the foodies, while it does not play a role for sporting individuals and vegetarians. Neither food involvement nor environmental concern is a significant driver of Spirulina-enhanced food adoption intention. Implications for marketers and for policy makers are proposed. |
英文关键词 | Eco-Friendly Functional Food Spirulina-Enhanced Food Motivational Drivers and Barriers of Adoption Early Adoption Target Markets |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000437078900016 |
WOS关键词 | CONSUMERS WILLINGNESS ; LIFE-STYLE ; PLANNED BEHAVIOR ; DOUBLE-BLIND ; CONSUMPTION ; HEALTH ; MEAT ; INVOLVEMENT ; ATTITUDES ; PRODUCTS |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/15311 |
专题 | 资源环境科学 |
作者单位 | 1.Univ Antwerp, Fac Appl Econ, Dept Mkt, Prinsstr 13, B-2000 Antwerp, Belgium; 2.Toulouse Business Sch, Dept Mkt & Int Business, Social & Innovat Mkt Lab, 1 Pl Alphonse Jourdain, F-31000 Toulouse, France |
推荐引用方式 GB/T 7714 | Moons, Ingrid,Barbarossa, Camilla,De Pelsmacker, Patrick. The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments[J]. ECOLOGICAL ECONOMICS,2018,151:151-161. |
APA | Moons, Ingrid,Barbarossa, Camilla,&De Pelsmacker, Patrick.(2018).The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments.ECOLOGICAL ECONOMICS,151,151-161. |
MLA | Moons, Ingrid,et al."The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments".ECOLOGICAL ECONOMICS 151(2018):151-161. |
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