GSTDTAP  > 资源环境科学
DOI10.1016/j.ecolecon.2018.05.012
The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments
Moons, Ingrid1; Barbarossa, Camilla2; De Pelsmacker, Patrick1
2018-09-01
发表期刊ECOLOGICAL ECONOMICS
ISSN0921-8009
EISSN1873-6106
出版年2018
卷号151页码:151-161
文章类型Article
语种英语
国家Belgium; France
英文摘要

Microalgae-based food is a source of proteins that, in comparison to meat, offers significant environmental and health-related benefits. A successful market introduction largely depends on consumer acceptance of this food. The current study investigates the motivational drivers and barriers of the adoption of Spirulina (a specific type of micro-alga)-enhanced food. By means of two qualitative studies and a quantitative survey with 1325 Belgian participants, early adopter consumer segments of Spirulina-enhanced food are identified (sporting individuals, vegetarians and foodies), and compared with a contrast group (life enjoyers). The motivational drivers and barriers to the adoption of eco-friendly Spirulina-enhanced food across the identified consumer segments is assessed. The results show that health consciousness and the willingness to compromise on taste are major motivational drivers of the adoption intention for sporting individuals, vegetarians and foodies. Neophobia only has a negative effect on this adoption intention for the foodies, while it does not play a role for sporting individuals and vegetarians. Neither food involvement nor environmental concern is a significant driver of Spirulina-enhanced food adoption intention. Implications for marketers and for policy makers are proposed.


英文关键词Eco-Friendly Functional Food Spirulina-Enhanced Food Motivational Drivers and Barriers of Adoption Early Adoption Target Markets
领域资源环境
收录类别SCI-E ; SSCI
WOS记录号WOS:000437078900016
WOS关键词CONSUMERS WILLINGNESS ; LIFE-STYLE ; PLANNED BEHAVIOR ; DOUBLE-BLIND ; CONSUMPTION ; HEALTH ; MEAT ; INVOLVEMENT ; ATTITUDES ; PRODUCTS
WOS类目Ecology ; Economics ; Environmental Sciences ; Environmental Studies
WOS研究方向Environmental Sciences & Ecology ; Business & Economics
引用统计
文献类型期刊论文
条目标识符http://119.78.100.173/C666/handle/2XK7JSWQ/15311
专题资源环境科学
作者单位1.Univ Antwerp, Fac Appl Econ, Dept Mkt, Prinsstr 13, B-2000 Antwerp, Belgium;
2.Toulouse Business Sch, Dept Mkt & Int Business, Social & Innovat Mkt Lab, 1 Pl Alphonse Jourdain, F-31000 Toulouse, France
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GB/T 7714
Moons, Ingrid,Barbarossa, Camilla,De Pelsmacker, Patrick. The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments[J]. ECOLOGICAL ECONOMICS,2018,151:151-161.
APA Moons, Ingrid,Barbarossa, Camilla,&De Pelsmacker, Patrick.(2018).The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments.ECOLOGICAL ECONOMICS,151,151-161.
MLA Moons, Ingrid,et al."The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments".ECOLOGICAL ECONOMICS 151(2018):151-161.
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