Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2018.05.021 |
Marketing Channels for Local Food | |
Printezis, Iryna; Grebitus, Carola | |
2018-10-01 | |
发表期刊 | ECOLOGICAL ECONOMICS |
ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2018 |
卷号 | 152页码:161-171 |
文章类型 | Article |
语种 | 英语 |
国家 | USA |
英文摘要 | Local food can be purchased through intermediated marketing channels, such as grocery stores, or through direct-to-consumer marketing channels, for instance, farmers markets. While the number of farms that utilize direct-to-consumer outlets keeps growing, the value of direct-to-consumer sales has reached a plateau. At the same time, intermediated sales continue to rise. If consumers prefer to purchase local food through intermediated channels, then policies designed to support direct channels may be misguided. Using an online choice experiment, this paper investigates consumers' willingness to pay for local food differentiated by marketing channel. We find that, on average, consumers are willing to pay a premium for local food. However, they are not willing to pay premiums for local food that is sold at farmers markets, and discount it when it is purchased directly from an urban farm. Our findings can be used by farmers, marketers and policy makers to develop a better understanding of consumers' motivation for buying local through various channels. |
英文关键词 | Convenience Farmers market Organic Produce Travel time Urban farm Tomatoes |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000440118700016 |
WOS关键词 | WILLINGNESS-TO-PAY ; CONSUMER PREFERENCES ; CHOICE EXPERIMENTS ; FARMERS MARKETS ; SHOPPING BEHAVIOR ; COMMUNITY GARDENS ; CONJOINT-ANALYSIS ; STORE CHOICE ; PRICE FORMAT ; VALUATION |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/15881 |
专题 | 资源环境科学 |
作者单位 | Arizona State Univ, WP Carey Sch Business, Morrison Sch Agribusiness, 7231 E Sonoran Arroyo Mall, Mesa, AZ 85212 USA |
推荐引用方式 GB/T 7714 | Printezis, Iryna,Grebitus, Carola. Marketing Channels for Local Food[J]. ECOLOGICAL ECONOMICS,2018,152:161-171. |
APA | Printezis, Iryna,&Grebitus, Carola.(2018).Marketing Channels for Local Food.ECOLOGICAL ECONOMICS,152,161-171. |
MLA | Printezis, Iryna,et al."Marketing Channels for Local Food".ECOLOGICAL ECONOMICS 152(2018):161-171. |
条目包含的文件 | 条目无相关文件。 |
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