Norwegian subsea firms are going international : experiences with the market entry process in Houston

GSTDTAP > 气候变化

	Norwegian subsea firms are going international : experiences with the market entry process in Houston
	Pettersen, Inger Beate; Njærheim, Kjetil Storhaug; Yemlahi, Anas Chair; Tobiassen, Anita Ellen
	2012-12
出版年	2012
语种	英语
国家	挪威
出版者	SNF
领域	气候变化
英文摘要	This report investigates Norwegian subsea firms’ market entry process in Houston. The report focuses on SMEs from the subsea cluster in the region of Bergen. The research includes both headquarter and subsidiary perspectives. In Houston, we enlarged the sample to also include large Norwegian firms, Innovation Norway, and other. The report concentrates on managers’ perceptions and experiences with the market entry process. Our findings reveal that most Norwegian firms underestimated the differences between Norway and Houston. The main differences were related to the local industry culture and the technology barrier, the importance of business networks, and socio-cultural issues in general.
英文关键词	VDP::Social science: 200::Economics: 210::Business: 213
URL	查看原文
来源平台	Center for International Climate and Environmental Research-Oslo (CICERO)
文献类型	科技报告
条目标识符	http://119.78.100.173/C666/handle/2XK7JSWQ/1753
专题	气候变化
推荐引用方式 GB/T 7714	Pettersen, Inger Beate,Njærheim, Kjetil Storhaug,Yemlahi, Anas Chair,et al. Norwegian subsea firms are going international : experiences with the market entry process in Houston:SNF,2012.