Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.enpol.2018.06.045 |
Strike while the rebate is hot: Savvy consumers and strategic technology adoption timing | |
Reeves, D. C.1; Rai, V1,2 | |
2018-10-01 | |
发表期刊 | ENERGY POLICY
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ISSN | 0301-4215 |
EISSN | 1873-6777 |
出版年 | 2018 |
卷号 | 121页码:325-335 |
文章类型 | Article |
语种 | 英语 |
国家 | USA |
英文摘要 | The California Solar Initiative (CSI) rebate program disbursed more than two billion dollars in incentives to install solar photovoltaics (PV) over roughly a decade while "stepping-down" rebate levels as installed capacity goals were reached. The exact dates (i.e., timing) of the stepdown events were not known, yet recent analyses find evidence of an "announcement effect" wherein consumer adoption is "pulled-forward" across these stepdown events. We analyze unique data from our recent household-level survey on the decision-making process for 194 of these very consumers within a narrow window of eight CSI rebate stepdown events, comparing the decision-making processes of pulled-forward consumers to their counterparts that adopt just after a rebate stepdown. We find evidence that a subset of pre-stepdown adopters engage in more "savvy" decision-making behaviors from their post-stepdown counterparts, including strategic adoption timing. Given these behavioral differences, we conclude that future analyses should carefully consider aspects of individual decision-making processes as potential confounders and control for them if possible. Experience is identified as a potential pathway through which this non-negligible subset of adopters may gain the ability to execute savvy decision-making behaviors; future research should assess the degree to which policy implementation can explicitly leverage this pathway. |
英文关键词 | Solar photovoltaics Technology adoption Decision-making Rebate pass-through Announcement effect Consumer behavior |
领域 | 气候变化 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000445983800033 |
WOS关键词 | PHOTOVOLTAIC SYSTEMS ; SOLAR ; POWER ; DIFFUSION |
WOS类目 | Economics ; Energy & Fuels ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Business & Economics ; Energy & Fuels ; Environmental Sciences & Ecology |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/17799 |
专题 | 气候变化 |
作者单位 | 1.Univ Texas Austin, LBJ Sch Publ Affairs, Austin, TX 78712 USA; 2.Univ Texas Austin, Dept Mech Engn, Austin, TX 78712 USA |
推荐引用方式 GB/T 7714 | Reeves, D. C.,Rai, V. Strike while the rebate is hot: Savvy consumers and strategic technology adoption timing[J]. ENERGY POLICY,2018,121:325-335. |
APA | Reeves, D. C.,&Rai, V.(2018).Strike while the rebate is hot: Savvy consumers and strategic technology adoption timing.ENERGY POLICY,121,325-335. |
MLA | Reeves, D. C.,et al."Strike while the rebate is hot: Savvy consumers and strategic technology adoption timing".ENERGY POLICY 121(2018):325-335. |
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