Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.enpol.2018.07.007 |
Less is more in energy conservation and efficiency messaging | |
Farrow, Katherine1; Grolleau, Gilles2,3; Mzoughi, Naoufel4 | |
2018-11-01 | |
发表期刊 | ENERGY POLICY
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ISSN | 0301-4215 |
EISSN | 1873-6777 |
出版年 | 2018 |
卷号 | 122页码:1-6 |
文章类型 | Article |
语种 | 英语 |
国家 | France |
英文摘要 | Campaigns aiming to encourage people to reduce their energy consumption frequently make three well-intentioned but inadvertent mistakes in their communications strategies. These mistakes are driven by a deeply embedded yet often counterproductive popular intuition: that 'more is better.' We identify three messaging pitfalls that can result from this assumption, namely that a message will be more persuasive if it emphasizes the greatest number of people engaging in undesirable behavior, the greatest number of victims of such behavior, and the greatest number of reasons why one should adopt particular energy conservation and efficiency measures. We cite experimental evidence demonstrating that these strategies can in fact reduce the persuasive power of a message, and review several underlying psychological mechanisms that may explain these counterproductive effects. Finally, we provide a number of alternative messaging strategies that are likely to improve the performance of energy conservation campaigns. |
英文关键词 | Energy conservation campaigns Persuasion Identifiability bias Social norms |
领域 | 气候变化 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000447576700001 |
WOS关键词 | SOCIAL NORMS ; ENVIRONMENT ; BEHAVIOR ; PARADOX |
WOS类目 | Economics ; Energy & Fuels ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Business & Economics ; Energy & Fuels ; Environmental Sciences & Ecology |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/19067 |
专题 | 气候变化 |
作者单位 | 1.Univ Paris Nanterre, EconomiX, Nanterre, France; 2.Univ Montpellier, CNRS, Montpellier SupAgro, CEE M,INRA, Montpellier, France; 3.Univ Bourgogne Franche Comte, Burgundy Sch Business CEREN, Dijon, France; 4.INRA, Ecodev, Avignon, France |
推荐引用方式 GB/T 7714 | Farrow, Katherine,Grolleau, Gilles,Mzoughi, Naoufel. Less is more in energy conservation and efficiency messaging[J]. ENERGY POLICY,2018,122:1-6. |
APA | Farrow, Katherine,Grolleau, Gilles,&Mzoughi, Naoufel.(2018).Less is more in energy conservation and efficiency messaging.ENERGY POLICY,122,1-6. |
MLA | Farrow, Katherine,et al."Less is more in energy conservation and efficiency messaging".ENERGY POLICY 122(2018):1-6. |
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