Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2019.106381 |
Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria | |
Priessner, Alfons1; Hampl, Nina1,2 | |
2020 | |
发表期刊 | ECOLOGICAL ECONOMICS
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ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2020 |
卷号 | 167 |
文章类型 | Article |
语种 | 英语 |
国家 | Austria |
英文摘要 | Although electric vehicle (EV) sales have recently been increasing, EVs can only contribute to mitigating climate change if the power they require is generated from renewable energy sources. Hence, a product bundle of EVs with photovoltaic (PV) solar panels in combination with battery storage (BS) for households could be instrumental in improving EV adoption rates and thus also their carbon footprint. We conducted a choice-based conjoint experiment with 393 respondents in Austria to investigate the effect of EV-PV-BS product bundles on purchase intention. Our data show that a majority of potential EV drivers, given the choice, would prefer to purchase an EV in such a bundle. Further, the purchase intention for a PV and BS is twice as high in a bundle with an EV than standalone. Segmentation analysis identified four potential customer segments, which we labelled "Price-Sensitive Non-Owners", "Energy Self-Sufficient Owners", "Economically Rational Owners" and "Likely Non-Adopters". The segments specifically differ in their product preferences, which highlights a need for designing customized bundle offerings. Moreover, we show that policy incentives are more effective when product bundles are labelled with price tags already discounted by subsidies. We draw implications for practitioners and policymakers, as well as proposing areas of further research. |
英文关键词 | Electric vehicle Photovoltaic solar panel Battery storage Product bundling Choice-based conjoint Latent class analysis |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000506719100002 |
WOS关键词 | WILLINGNESS-TO-PAY ; CONSUMER PREFERENCES ; PRICE ; SERVICES ; MODEL ; GREEN ; RISK ; FAMILIARITY ; INTEGRATION ; UNCERTAINTY |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/278929 |
专题 | 资源环境科学 |
作者单位 | 1.Alpen Adria Univ Klagenfurt, Dept Operat Energy & Environm Management, Sustainable Energy Management Unit, Univ Str 65-67, A-9020 Klagenfurt Am Worthersee, Austria; 2.Vienna Univ Econ & Business, Inst Strateg Management, Welthandelspl 1, A-1020 Vienna, Austria |
推荐引用方式 GB/T 7714 | Priessner, Alfons,Hampl, Nina. Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria[J]. ECOLOGICAL ECONOMICS,2020,167. |
APA | Priessner, Alfons,&Hampl, Nina.(2020).Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria.ECOLOGICAL ECONOMICS,167. |
MLA | Priessner, Alfons,et al."Can product bundling increase the joint adoption of electric vehicles, solar panels and battery storage? Explorative evidence from a choice-based conjoint study in Austria".ECOLOGICAL ECONOMICS 167(2020). |
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