Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference

doi:10.7249/RR809z1

GSTDTAP > 资源环境科学

DOI	10.7249/RR809z1
报告编号	RR-809/1-OSD
	Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference
	Christopher Paul; Jessica Yeats; Colin P. Clarke; Miriam Matthews
	2015
出版年	2015
页数	424
语种	英语
国家	美国
出版者	RAND Corporation
领域	资源环境
英文摘要	To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? It can be difficult to measure changes in audience behavior and attitudes, and it can take a great deal of time for DoD IIP efforts to have an impact. DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. These insights and attendant best practices will be useful to personnel who plan and assess DoD IIP efforts and those who make decisions based on assessments, particularly those in DoD and Congress who are responsible for setting national defense priorities and allocating the necessary resources. In addition to identifying where and why efforts have been successful, assessment can help detect imminent program failure early on, saving precious time and resources. An accompanying volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners, offers a quick-reference guide to the best practices presented here for personnel responsible for planning, executing, and assessing DoD IIP efforts.
英文关键词	Civil-Military Relations Military Budgets and Defense Spending Information Operations Program Evaluation Psychological Warfare
URL	查看原文
来源平台	Rand Corporation
引用统计
文献类型	科技报告
条目标识符	http://119.78.100.173/C666/handle/2XK7JSWQ/4039
专题	资源环境科学
推荐引用方式 GB/T 7714	Christopher Paul,Jessica Yeats,Colin P. Clarke,et al. Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference:RAND Corporation,2015.