Searching for Information Online: Using Big Data to Identify the Concerns of Potential Army Recruits

doi:10.7249/RR1197

GSTDTAP > 资源环境科学

DOI	10.7249/RR1197
报告编号	RR-1197-A
	Searching for Information Online: Using Big Data to Identify the Concerns of Potential Army Recruits
	Salar Jahedi; Jennie W. Wenger; Douglas Yeung
	2016
出版年	2016
页数	23
语种	英语
国家	美国
出版者	RAND Corporation
领域	资源环境
英文摘要	This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools — Google Trends, Google AdWords, and Google Correlate — that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service. They found that Google search queries can inform how interest in military careers has evolved over time and by geographic location and can identify the foremost Army-related concerns that potential recruits have. Moreover, by analyzing how search terms correlate across time, it is possible to predict with reasonable accuracy what non-Army related terms people are searching for in the months before or after an Army query. These queries serve as leading and lagging indicators of army-related searches and can offer a glimpse into the concerns of individuals near the time period when they are considering joining. The results suggest that search terms can serve as an indicator of propensity and can be incorporated into models to predict highly qualified Army accessions.
英文关键词	Big Data Military Recruitment The Internet United States Army
URL	查看原文
来源平台	Rand Corporation
引用统计
文献类型	科技报告
条目标识符	http://119.78.100.173/C666/handle/2XK7JSWQ/4476
专题	资源环境科学
推荐引用方式 GB/T 7714	Salar Jahedi,Jennie W. Wenger,Douglas Yeung. Searching for Information Online: Using Big Data to Identify the Concerns of Potential Army Recruits:RAND Corporation,2016.